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B2b marketing trends and predictions for 2012

b2b marketing trends and predictions for 2012

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The biggest problem most people have with the New Year are the resolutions they set.Include all marketing and corporate communications across your organization to maximize effectiveness and minimize content creation costs.Evaluate your key conversion pages.Dont assume that everyone takes the same route.Download the Checklist. .This refers to how youre collecting customer contact information (with permission of course!) including physical address, email address and mobile phone (where appropriate).Incorporate attending major conferences in your category.Bluewolf 90 of enterprises say they use social media to respond to customer service inquiries yet 58 of consumers who have tweeted about a bad experience never received a response from the offending company.Align your employee goals with your business objectives.Does it need to be modified based on your 2014 performance?Then attendance falls off.At a minimum, a targeted strategy for Facebook,, LinkedIn, Twitter, Pinterest, Google and Instagram.Do you have new products or changes planned for 2015?Was there a reason they under performed?Are you a print subscriber?Optimize non text content formats.Download the Checklist.Look at your best customers.Create supporting marketing where necessary.Are they costing you money?Tweets with images receive 18 more clicks, 89 more favorites and 150 more retweets.